I was still working in radio at the time.  We were discussing the future of radio, content, and the web, when I was asked, ‘Are you a radio guy, or a web guy?’  I think that was what did it.  In my mind I answered, ‘Neither.  And, both.  I’m a content guy.  What does delivery method have to do with it?’  Soon after, I left radio, and spent the better part of a year dreaming about what that response really meant for me, and for all of us.

It seems my past, and future, are about one word.  One very important word.  Content.  Creating it, producing it, and making sure people can find it–-with this one purpose: to creatively compel people to act.  Sure, it can mean ‘buy this product,’ but I was aiming at something quite a bit higher.  More than a question about how I would fill my work week, it was a question about how I am to impact peoples lives.

We really have no choice in the matter.  We will impact people’s lives.  So the question becomes, ‘how?’  I love everything about content.  Mostly because it is everything.  It’s where the magic happens… where customers become soul mates,  where growth, in every way, occurs… where lives are changed.  It is the most wonderful place.  A place I never want to leave. 

If content is king, how dare we betray the king?! My focus is more on the differentiator (content) than on the commodity (tools). Which means I talk you out of the expensive and unnecessary, and point you toward what will bring you growth and success. That means effectively leveraging great content using the right tools.

Generally, your website is the hub of your online strategy. However, it does not need to be expensive and complicated. I have a simple approach that is both inexpensive, and provides the necessary foundation to support your overall strategy.

 

By putting into practice the ‘wisdom of content’, you provide your customers what they need, and, in return, they provide you with what you want. Relevant and compelling content, that is customer-centric, forms the basis for this mutually beneficial and satisfying ‘exchange’.

‘Build it–make it easy to find–and they will come’. Once you make the commitment to content development, ‘who you are’ and ‘what you do’ needs to be easily found online. Organic, or natural, search engine optimization is crucial to this end.

 

Social media, in combination with your website and email marketing, are all necessary parts of an overarching, successful online strategy. I’ll explain what to do, when, and with what tool so that you can create and nurture deep relationships with your customers.

Even if you just want to kick around a few ideas, please, contact me with any questions about your specific needs and desires.

I love everything about content. Mostly because it is everything. It’s where the magic happens… where customers become soul mates, where growth, in every way, occurs… where lives are changed. It is the most wonderful place. A place I never want to leave. Contentomenon, where the remarkable, meaningful part of communication runs wild and free, is about my rolling around in it and rubbing it all over.